If even Prince Harry, Duke of Sussex, joins the coaching revolution by becoming BetterUp's Chief Impact Officer, you know that it's time to take the leap.
If you have been thinking of starting your coaching business and need some coaching business ideas or you want to niche down your offering, new research will help you get clarity on what people need now.
This worksheet will get visitors to convert in under 3 seconds!
The impact on mental health of Covid-19 will stay with us for a long time and it affects people around the globe.
A report by the United Nations shows that levels of depressive symptoms were three times higher in April 2020 than the year before.
In the UK, mental health issues increased to a staggering 30% of the population between spring 2018 and 2020.
The most affected were young people, women and parents with young children.
At the same time substance abuse and use of alcohol increased dramatically with, as an example, heavy drinking jumping by more than 40% for women in the US.
The economic impact of Covid will also push mental illness cases even higher including cases of suicide and self-harm.
What does that mean for someone who is ready to launch into coaching or expand their services?
Well, it means your coaching will come in very useful and will be in even higher demand over the next few years. All you will need to do is tweak your mission statement.
It is your chance to be the coaching hero of the post-pandemic mental health crisis.
So, if you’re already coaching and you want to branch into another niche or you know you want to get into coaching but you’re not sure of who to help, here is the list of the topics that people will need help with:
Personal finance coaching - help people reach their financial goals, help them cope in difficult times by looking at their expenditures and tackling cash leaks.
Business growth coaching - help small business owners get through the long financial impact of covid and help them overcome the stress and anxiety that comes with it.
Career coaching - help people who were made redundant finding a new job or those who don’t want to go back to a pre-covid-nine-to-five-grind find alternatives.
Substance abuse coaching - help people tackle drug addiction and living a healthier lifestyle.
Eating disorder coaching - help people with their eating disorder.
Drinking addiction coaching - help people drink less or stop drinking all together as part of a broader healthier lifestyle.
Gambling addiction coaching - help people take control of their gambling addictions which moved online during the pandemic.
Video game addiction coaching - help people cut down on their addiction to video games.
Social de-isolation coaching - help people cope with the long term effect of the social isolation felt during the pandemic and after.
Community re-entry coaching - help people ease back into the world. Socialise, make friends, meet people again.
Post-Covid stress disorder coaching - help people cope with all post-pandemic stresses like mysophobia (aka germophobia) or agoraphobia or fear of going to hospitals.
Parenting coaching - help parents who have been working from home for so long with young kids to reconnect with them and live a less stressful relationship.
Hopefully the above examples will help your juices flowing.
Once you have found something that suits you, start working on your mission statement that talks to those clients.
A mission statement that converts visitors into clients needs to meet certain specifics. If you don’t know what they are, download my Magnetic Mission Statement worksheet here.
Here is my worksheet to get clients to convert in under 3 seconds.